композиційні засоби

FORMATION OF EXPOSITION OF WINDOW DISPLAYS OF WELL-KNOWN CLOTHING BRANDS BY COMPOSITION TOOLS

The article outlines compositional tools used in the design of window displays of popular brand clothing stores. The author analyzes the current state of research of this topic and studies the materials of researchers dealing with the topic of window dressing and its development. The research methodology was developed and the regulatory requirements for window display design were analyzed. The analysis of window display design of well-known clothing brands in the national and foreign practice was carried out, and their comparative analysis was made.