ком‘юніті

The relations of power between the city council and the mayor, and their balancing mechanism are examined. The classification and analysis of the criteria for determining the balance of power, the status and the role of main local self-government bodies in the federal state of Brandenburg, are carried out. The proposals for further improvement of the model of internal relations of local authority in Ukraine are laid down.

A methodological basis for building a decision support system for the promotion of commercial online resources using social media technologies was developed by the authors in the article. An analysis of the features of search engine promotion using social networking technologies and services has been carried out, which revealed that, currently, the implementation of the latter requires the use of new approaches to promotion. An analysis of SMOs and SMMs promoted models was carried out, which allowed us to identify the main factors that are used to promote commercial online resources.