Headings of Publications in the Media on the Example of the Newspaper “Denʹ ” and Magazine “Krayina”
The heading in the media plays a special role, as it is not just an element of the material submitted to the publication, but also a reflection of the basic idea of the journalistic text. With the right title you can attract the attention of potential readers, intrigue, interest. However, a poorly written headline to important and interesting information can make the material unnoticed by readers. Thus using manipulative influence on the audience is used with the help of headings, because very often potential recipients make conclusions about the whole publication by the title itself.