loyalty program

This research is dedicated to the adaptation of the international marketing model for Tile LLC a Ukrainian company specializing in the manufacture of metal roofing and facade materials, targeting entry into the Slovak market. The study addresses the pressing issues caused by insufficient localization and cultural adaptation of marketing strategies, which limit the effectiveness of the company’s export activities and weaken its competitive position abroad.

The use of association rule mining techniques has become a focal point for many researchers seeking a better understanding of consumer behavior.  By analyzing the relationships between products and their placement in aisles, valuable insights can be gained into the factors that influence product preservation in large-scale distribution environments.  This approach has the potential to inform better decision-making processes and optimize product preservation outcomes, despite some limitations in the quality of the data available.  Additionally, a hybridization approach was adopted by incorpo