management functions

Corporate culture is an integral part of modern companies. It provides a wide range of opportunities to stimulate their development in conditions of uncertainty and severe competition. Its role was especially strong in the era of informatization and digitalization, when information became the main resource not only for messaging, but also mass and rapid influence on various stakeholders in the business environment, increasing even the arsenal of its constituent elements, such as corporate hero or brand.

In today’s environment, domestic enterprises are increasingly aware of the importance of transitioning to green energy. In this direction, organisations are considering emission standards, using energy-efficient technologies, considering environmental aspects of production, etc. Businesses that reduce their carbon footprint are generally more likely to attract investment. They are also more socially oriented and balanced in terms of sustainable development.