Measures of Socially Responsible Business in the Implementation of the Concept of Value Marketing
The analysis of secondary marketing information shows that the current situation in Ukraine is characterized by dissatisfaction with the needs of the moral and ethical nature of the population, which is one of the factors of the economic crisis (the lack of trust in the relations between consumers and manufacturers and sellers and transparency in the conduct of business processes caused an imbalance of economic balance). Therefore, in the process of strategic planning at enterprises, it is necessary to be guided by the principles of socially responsible business.