media discourse.

The Internet, as a new medium, has quickly led to a change in patterns of discourse genres. Contemporary research in this field mainly concerns the description and the assessment of the implementation of linguistic and communication phenomena, with the determination of their aspects. Such a descriptive-prescriptive research method is recommended by media linguistics (cf. 29: 2014a), as it enables to notice the state and degree of transformation of each variety representatives, and in the future it may be used as a comparative material in linguistic and cultural studies.

The article explores the coverage of topics of ecology in the news programs of Ukrainian television. Based on the study of news releases on the all-Ukrainian TV channel “1+1” and the specialized TV channel “ECO TV”, it emphasizes the importance of media discourse for the promotion of ecological knowledge in order to form a general environmental culture, environmental awareness and pro-ecological behavior. In general, there is a segment of scientific content in the modern Ukrainian environmental discourse, but its volume is insignificant compared to entertainment.