THE STATE OF THE MEDIA MARKET OF UKRAINE IN 2022 AGAINST THE BACKGROUND OF THE GLOBAL MEDIA BUSINESS
The research analyzes the functioning and development of the Ukrainian media market in 2022 in the context of the global media business. The importance of this year's research is mainly due to two factors: 1) military events in Ukraine, which is geopolitically located in the center of Europe; 2) the continuing consequences of the Сovid-19 pandemic. These two factors have led to significant changes in the financial, political and economic structure of both the world and Ukraine.