media market

The content of online media was analyzed for citations of the content that was primarily broadcast during the national news marathon. The analysis allows us to trace the popularity of the news marathon in the second year of the large-scale war among information resources as a primary source of important news and theses of fundamental social importance. The importance of the study is due to the decline in the ratings of the only news marathon among Ukrainians. According to the Kyiv International Institute of Sociology, as of December 2023, only 43 % of respondents trusted it [3].

The research analyzes the functioning and development of the Ukrainian media market in 2022 in the context of the global media business. The importance of this year's research is mainly due to two factors: 1) military events in Ukraine, which is geopolitically located in the center of Europe; 2) the continuing consequences of the Сovid-19 pandemic. These two factors have led to significant changes in the financial, political and economic structure of both the world and Ukraine.