messengers

THE HISTORY OF THE DEVELOPMENT OF UKRAINIAN SOCIAL NETWORKS AND MESSENGERS AND THEIR IMPORTANCE FOR JOURNALISTS

Social networks and messengers have become an integral part of our lives. In the work of journalists, they play a significant role, because with their help, they not only search for information, communicate with the heroes of the materials, but also become an opportunity to promote media production and build an image. Journalists are constantly looking for promising social platforms to inform the audience.

CHAT BOTS AS A TOOL FOR POPULARIZATION OF MEDIA MATERIALS

The development of social networks, personalized assistants, chatbots, and computational algorithms makes the media think about new prospects. Users have long departed from the format of receiving information through one channel. Today, audiences consume content through a variety of channels, from paper noses to receiving data through eyepiece lenses. Under these conditions, journalism must experiment, because no one can predict the trajectory of further transformations of the media system.