metaphor

The article deals with the lexical-semantic analysis of medical terms that are significant and integral component of Roman Ivanychuk’s idiostyle. It is found out how to implement these lexical units in their usual function of concepts nomination, as well as in stylistically-expressive meaning as a part of similes and metaphors.The peculiarities of using such tools in a variety of communicative situations are shown.

The role of metaphor in the process of geographic reality cognition, particularly in the primary nomination by comparison, analogy is revealed. The spiral development of concept as metaphor: primary words-metaphors –“naive” concepts – logical concepts, is established. The significance of metaphor in modern processes of determinologization and transterminologization of geographical science is emphasized. The emergence of concepts, metaphors with extensive scope (megametaphor) is stated.