мовлення

The relevance of research on neologisms on the pages of online publications today is determined by the large number and frequency of its use. On the one hand, it is a positive phenomenon that demonstrates integration into European society. On the other hand, overuse of neologisms in the texts of the mass media, without properly explaining their meaning, leads to misunderstanding of the material. Not every reader understands the meaning of neologism used in the text.

Kasimir Twardowski’s article „On clear and unclear philosophical style” is considered as one of his manifests of the Lviv-Warsaw School: clarity of expressing thoughts was one of methodological determinants of this school. Because of some passages in this article, Twardowski is often considered as a philosopher who believed that we may only think in words. In the article, Twardowski’s views on the relation between language and speech are analyzed through the prism of the less known Twardowski’s writings with application of some theoretical distinctions.

In our time, television has become an integral part of everyday life. That is why the speech that sounds from the screen can be called the model of everyday speech communication. In the lexicon the separation between different categories of words is destroing. The structure of the text has changed considerably, narrators does not limit itself to certain frames. In their speech, TV channel employees use vernacular, jargon, and, in general, vocabulary inherent in certain social groups that were once considered inadmissible to use on the air.