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THE CONCEPT OF HATE SPEECH IN THE PROPAGANDA DISCOURSE OF THE AGGRESSOR COUNTRY

The article attempts to catalog the key markers of hate speech used in the propaganda narratives of the aggressor country to create an image of the enemy. The article analyzes an array of propaganda material produced by the Russian Telegram channel ‘SlezhuZa’. The most frequent and significant concepts for the propaganda ecosystem of the Russian Federation are identified: ‘Ukrainianism’, ‘Russophobia’, ‘decaying West’, and ‘Anti-Russia project’.