Factors of Psychological Influence Headlines of Newspapers “ Vysokyy Zamok”, “ Ekspres”, “ Ratusha”
The article determines the psychological impact of newspaper headlines as a hidden, unconscious change in attitudes, intentions, perceptions, and ratings of readers. The essence of the psychological impact of the newspaper headline is the penetration into the psyche of recipients to read the materials of the newspaper, its acquisition, change of views, motives and attitudes.