MANAGEMENT OF THE BUSINESS ENVIRONMENT IN CONDITIONS OF SUSTAINABLE DEVELOPMENT
Purpose. The article aims to explore the impact of sustainable development elements on the performance of modern enterprises, specifically focusing on resource efficiency, financial indicators, and ecological responsibility. The core objective is to analyze how adherence to sustainable development principles enhances production quality, reduces costs, and minimizes ecological risks. It also emphasizes how sustainability fosters corporate reputation, builds consumer trust, and attracts investors, highlighting the correlation between sustainable practices and long-term business success.