MANAGEMENT OF THE BUSINESS ENVIRONMENT IN CONDITIONS OF SUSTAINABLE DEVELOPMENT

Purpose. The article aims to explore the impact of sustainable development elements on the performance of modern enterprises, specifically focusing on resource efficiency, financial indicators, and ecological responsibility. The core objective is to analyze how adherence to sustainable development principles enhances production quality, reduces costs, and minimizes ecological risks. It also emphasizes how sustainability fosters corporate reputation, builds consumer trust, and attracts investors, highlighting the correlation between sustainable practices and long-term business success.

Design / methodology / approach. The research utilizes a comparative analysis of sustainability reports from Ukrainian companies, assessing how these organizations align with global sustainable development goals. The study also examines Ukraine’s current ranking in global sustainability reports, forecasting the country’s position in 2025. The methodology includes the application of linear regression models to predict future sustainability rankings, alongside a comparative analysis of sustainability metrics across various companies in Ukraine.

Findings. The article identifies a positive correlation between the implementation of sustainable development principles and the financial stability of businesses. It concludes that sustainable practices lead to efficient resource usage, reduced ecological risks, and improved corporate image. These factors not only contribute to the long-term financial success of companies but also enhance their competitiveness in the market. Furthermore, the research reveals that Ukrainian businesses are progressively adopting sustainable development strategies, which improves their standing in international sustainability rankings. Ukrainian companies are focusing on various elements of sustainable development, such as clean energy, responsible consumption, and workforce development.

Practical implications. The findings suggest that integrating sustainable development practices is not only an ethical obligation but also an effective strategy for enhancing operational efficiency and business competitiveness. Businesses that align with sustainability goals are better positioned to attract investors, satisfy increasingly conscientious consumers, and comply with evolving regulatory frameworks. Companies can leverage sustainable practices to foster corporate growth, mitigate environmental risks, and enhance their reputation. Moreover, the study provides valuable insights into how Ukrainian enterprises can improve their sustainability strategies to boost their overall performance and ranking in global reports.

Originality / value. This research offers a comprehensive analysis of the impact of sustainable development on modern businesses, particularly focusing on the intersection between financial performance, resource management, and ecological responsibility. It contributes to the existing body of literature by demonstrating how sustainability not only benefits the environment but also directly impacts business outcomes. The study’s originality lies in its focus on the Ukrainian context, offering a detailed comparison of local companies’ adherence to sustainable development goals and their implications for the country’s overall ranking in global sustainability reports. The study provides valuable insights into how businesses can align their strategies with global sustainability trends to ensure long-term success and stability.