The Market of Non-food Products in Ukraine: Development Trends in the Crisis Conditions
The article examines Ukraine non-food market development state and trends in modern conditions. Market development modern conditions are: further globalization and development spread of information and communication technologies. Individualization of consumer needs and overcoming the consequences of global financial crises. There is also a need to adapt the supply of retail networks to the purchasing power constraints caused by the spread of the COVID-19 pandemic. And there is also problem of streamlining consumer behavior and strengthening their consumer criticism, and so on.