online media

Mass media have undergone significant changes during the global development of the Internet. Easy access to content creation and distribution, blogging, social networks encouraged the media to search for new forms and methods of communication with the audience. The most affected by the changes were traditional media, in particular newspapers, which were forced to reduce their circulation or go online entirely. However, this format also needs to be changed due to financial problems. One of the common mechanisms of functioning in global online media is paid content, the so-called paywall.

Social media are a popular channel for promoting and disseminating media content. They help attract audiences, retain them and increase traffic to the media site. The social media Instagram is one of the most popular in the world and media editorial offices often use it for attracting young audiences and popularisation media productions. But on Instagram, hyperlinks are not active in regular posts, which worsen traffic on the media site. Therefore, it is worth looking at a tool like Stories.

Over the years, experts from the Pylyp Orlyk Institute for Democracy (POID) have been conducting quantitative and qualitative monitoring of Ukraine's information space at the local level. By selecting certain regions, as well as print and online media in each of them, particular groups provide not only accounting and description of content – their task is to compare the results of regional newsrooms’ work.

In modern Internet media, the function of searching for material by the words used in the title is added to its the nominal, informational, appellate, and advertising functions; often the headline is the only read element of the publication. News headlines create a kind of media picture of the world.

The article deals with the peculiarities of creating an online media, using different advantages of Internet. Since its launch, the Internet has been picking the audience in the traditional media, forcing or thinking about survival issues. The adaptation of traditional media to digital age conditions are doing, largely by switching from one sector med in a market a few.

In the article the concept of information warfare is analyzed, it is also done comparative analysis of definitions of information warfare and information confrontation, the features and essence of these concepts are determined. Based on the analysis of 63 publications in Russian 70 Internet media of different directions, it was concluded that the media in these media had a negative attitude to the events in Ukraine and the general themes of the materials, and their ideological orientation has not changed for today.