організаційна культура

The article examines the main groups of socio-psychological problems affecting the innovative development of recreational enterprises, including resistance to change, low innovation motivation, insufficient communication, weak organizational culture, psychological fatigue among staff, team conflict, and a deficit of leadership. Resistance to change is analysed as a natural phenomenon that can be managed and transformed into a constructive force through professional communication management, personnel engagement and the cultivation of trust within the team.

The article points out that the peculiarity of an enterprise conforming to the new economic conditions, is recognizing knowledge as a basic tool for creating competitive advantages, adoption and implementation of initiatives aimed at managing knowledge. The difference between the concepts of «knowledge» and «information» are specified. One of the features that distinguish knowledge from information is that knowledge depends on context and subjective conditions of its use; it is closely linked with the person while information may exist independently.