personalization

The article explores the role and practical application of Customer Relationship Management (CRM) systems and Customer Data Platforms (CDPs) in forming customer-centric business strategies in the context of digital transformation and increasing competition. Particular attention is paid to the struc- tural and functional differences between CRM and CDP, as well as their potential for synergistic integra- tion.

The purpose of the study is to examine the essence, effectiveness, specifics and possibilities of using emotional marketing in a full-scale war, as well as to identify key emotional triggers that affect consumer behavior and brand competitiveness in crisis situations. The main factors of emotional influence, development trends and challenges facing companies in wartime are summarized.

“E-commerce Market: New Technologies and Development Perspectives” offers an in-depth analysis of the current state of electronic commerce and forecasts its future trends. Focusing on the utilization of cutting-edge technologies, the author examines the impact of mobile devices, artificial intelligence, data analysis, and personalization on the effectiveness of e-commerce. Key factors influencing the future prospects of the market, such as the increasing use of smartphones, the development of interactive technologies, and intensified competition, are highlighted.