political discourse

The article examines the phenomenon of Ukrainian memes as an element of the information space and public discourse. In particular, authors analyze the role of memes in the formation of public opinion, their influence on social attitudes and their ability to be a tool of informational struggle. The authors analyze the evolution of memes from entertainment content to a serious socio-cultural phenomenon that has significant potential in political discourse. Special attention is paid to political memes, which become the society’s reaction to events in Ukraine and the world.

This paper illustrates evolution of the "political discourse" concept as the object of linguistics and political investigations. It also concerns the issue of comparison among “political discourse”, “political language” and “political linguistics” concepts. The article also presents information on political discourse analysis. The main attention is paid to the subject of political discourse and analysis of political speeches.