постправда

The article analyzes the concepts of Ukrainian centrism and truth-centrism as the unified mission of journalism. The article examines truth as the primary factor in the positive influence of the media on shaping national consciousness, dignity, state-oriented thinking, and convictions among Ukrainians, as well as national and universal moral and spiritual values. In a historical context, it reflects on the interpretation of truth from the perspective of Moscow-Russian chauvinistic-imperial ideology and politics, contrasted with Ukrainian national-humanistic interests and values.

The author analyses factors and tendencies that determine and testify the post-truth manifestations in the contemporary political process, and emphasizes that there were only some manifestations of post-truth in politics in the past. The main subjects of the spread of post-truth, as well as the problems caused by this phenomenon, have been identified. There are factors of strengthening the post-truth at the present stage: social and technological, political, economic and scientific.