postulates

The object of research is the theoretical foundations of mass communication, and the subject is a scientific analysis of the theory of mass communication (basic concepts, intersection with other related sciences, types of mass communication, its postulates and laws). The goal is to build theoretical foundations for one of the possible concepts of mass communication theory. Research methods: analysis; comparison; formalization; synthesis.

The article is devoted to the research and substantiation of the author 's theory of interaction in innovation processes. The author   proved the need to revise the provisions of modern theories in modern conditions, as they complicate the possibilities and lead to inefficiency of use for the implementation of innovation processes at different levels. The development of the innovation process was determined by the indicators of interaction between the stages and participants of innovation.