The theoretical aspects of production potential of industrial enterprise are revealed in the article. The authors considered different approaches linked to the meaning of enterprise’s production potential. It was taken into account a lot of definitions given by various authors in their scientific, education research over the last 10-15 years.
The aim of this study is to develop a methodology for studying the globalization of business as a whole, and its individual aspects related to information and communication problems of the domestic business amid increasing crisis in the economy. Formation of system of anti-crisis measures, as a catalyst for the commodity market development in the context of globalization of the domestic business.