продуктові стратегії

Disrupt framework as basis for building the business model of the enterprise with disruptive innovations in the conditions of sustainable development

The results of research in the field of designing a business model of an enterprise in conditions of sustainable development through the introduction of innovations are presented. The role of disruptive innovations in business process reengineering is highlighted. The concept of 4P innovations is presented, the classification of innovations according to the level of technological novelty and impact on the market is carried out. The main types of circular business models are described (cyclical, extending, intensifying, dematerialising).