професійна практика

It is stated in the publication that in modern periodicals photos more and more often do not only play role of visual accompaniment of informative, analytical or journalistic text, but they are also independent elements of advertisement business. Advertisement photos become important visual marks to attract attention of consumers of different types of goods and services. Such approach increases requirements to quality of illustrative materials in modern periodicals, because quantity of financial benefit from advertiser and welfare of periodicals editorial office depends on it.

The article is about the fact that in modern mass-media photos more and more often become not only a visual background to informative, analytical or journalistic text, but as headlines attract attention of audience. Such kind of approach increases quality requirements of illustrative material in modern periodicals because popularity of texts which are published in newspapers and magazines depends on that. Some separate photos might become a kind of visual factage which does not need any verbal explanation.