psychological triggers

Psychological triggers in the media: concept, characteristics, types, opposition to their influence

This article raised the issue of the influence of psychological triggers in traditional and new media on their recipients, particularized their peculiarities, types, and disclosed the scheme of resistance to the influence of the mass media triggers for the first time in journalism.

Manipulative mass media use emotional stereotypes as psychological triggers that automatically cause the reaction which was foreseen by manipulators: alarm, fear, panic.