рубрика; підрубрика; особливості матеріалів Інтернет-ЗМІ.

RUBRICS AND FEATURES OF INFORMATION PRESENTATION IN THE INTERNET MEDIA “UKRAINSKYI TYZHDEN’”

The article describes the features of the selection of headings in the internet media of the “Ukrainskyi tyzhden’”. Today, for modern journalists, the issue of not only the diversity of rubrics in internet publications, but also the compliance of rubrics with the needs of readers is relevant.  To do this, the article analyzes which rubrics journalists prefer in the first place. What names of headings do they choose. How they prepare materials for a specific heading.