Ways to increase the efficiency of sales activities of the enterprises of the food industry of Ukraine in the conditions of international economic activity
The food industry in Ukraine is a significant contributor to the country’s economy, with a range of products that cater to both domestic and international markets. However, the increasing competition in the global market and the changing consumer preferences have made it challenging for enterprises in the
food industry to maintain and increase their sales efficiency. This article aims to address this challenge by exploring the ways in which enterprises in the food industry of Ukraine can enhance their sales activities in the context of international economic activity.