The specifics of visual electronic mass-media and their influence on public opinion formation are considered in the article. Thanks to their technical abilities visual electronic publications ensure so-called “presence effect” – recipient’s feeling of their involvement to what is happening on a TV screen, a monitor or a display and ability to empathize.
The mechanism of estimation of enterprise strategy efficiency by means of application of a scenario method of the economic analysis is offered. The use of methods of the scenario method for the needs of the analysis of enterprise strategy efficiency is substantiated. A comparison of the advantages and disadvantages of these methods, the potential for their application in the field of evaluating the effectiveness of enterprise strategies at the stage of development, implementation and analysis of results.