MOTIVATION FOR CAPITALIZATION OF HUMAN POTENTIAL OF RURAL SETTLEMENTS
The article reveals the research results of the motivation essence in the modern scientific publications. Three major approaches to the interpretation of motivation were outlined: from the point of view of stimulus to activity; from the point of view of personality’s consciousnesses component; form the point of view of dynamic process. There was presented the author’s vision of motivation, which is considered in the context of factors that motivate the human potential for its capitalization.