strategic potential of the enterprise

The features of the formation of the strategic potential of enterprises in complex and unpredictable conditions of war are considered. The main principles, approaches and methods of forming the strategic potential of enterprises are presented. The features, advantages and disadvantages of using a resource, effective, systemic, knowledge and innovation-based approach, based on competitive advantage, as well as an approach based on change management are studied.

The purpose of this study is to analyze approaches to the formation and assessment of the strategic potential of an enterprise in modern conditions of uncertainty of the external environment, to analyze existing approaches to the study of strategic potential, as well as its formation, to develop an effective methodology for generalizing the indicator of strategic potential, its structure, reserves for increasing its level, etc. In addition, the specified methodology also includes an analysis of the size of the strategic gap between real and expected indicators of strategic potential.