стратегічний аналіз

The purpose of this study is to analyze approaches to the formation and assessment of the strategic potential of an enterprise in modern conditions of uncertainty of the external environment, to analyze existing approaches to the study of strategic potential, as well as its formation, to develop an effective methodology for generalizing the indicator of strategic potential, its structure, reserves for increasing its level, etc. In addition, the specified methodology also includes an analysis of the size of the strategic gap between real and expected indicators of strategic potential.

The role of information and communication management in the strategic management of the organization is to ensure the effective collection, analysis and dissemination of information to achieve strategic goals. This area of management plays a critical role in the formulation and implementation of strategies because it allows the management of the organization to have access to important data to make informed decisions.