subjectivism.

Content in the mass media remains a professional journalistic product. At the same time, the models of presenting this content are surprisingly diverse, and professionals in the media field can offer various models of their own representation in authorial presentations. In a changing media space, the journalistic “I” can become a powerful signal for hermeneutic synergy between the author and the audience. Or it may not become so – and then comes the time of chaos of perception and inadequate understanding of journalistic material by the audience.

Information genres as a platform for journalistic research are considered. The development of information genres in modern socio-economic realities is analyzed. It is hypothesized that with the capitalization of journalism, the possibilities of interviews and its varieties are expanded. Both interviews and reporting in modern capitalized media complement each other and help to optimize the presentation of content.