тематика

The role of the media is determined by the irsocial purpose, which is primarily to inform and shape public opinion. The division of the pressa ccording to the nature of its audienceis one of the main criteria for classifying the media, where along with specialized publications for specialists in a particular field the reare newspaper sand magazines for non-specialists.

The concept of “mass communication” in the works of Ukrainian and foreign scholars considers the exchange of international information, which is related to certain social members and which is mediated through special technical means. It consists of at least three aspects: information, the process of transmission and dissemination of information, as well as the actual means of communication. Through these processes, the world community can learn about what is happening in a country.