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The first experiences of designing virtual environments showed that in the future, professional education and theoretical reflection will face the problems of inconsistency of "traditional" ideas about architectural form with the features that it acquires in metaversal living spaces.

The article explores memoirs about scientists of Lviv universities by Professor of Journalism department of Lviv Ivan Franko National University Oleksandra Serbenska, academisian of Academy of Higher Education of Ukraine, and discovers their belonging to publicistics as a type of written creative work.