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POLITICAL TALK SHOW ON UKRAINIAN TV CHANNELS: OBSERVANCE OF THE PRINCIPLE OF OBJECTIVITY (ON THE EXAMPLE OF THE TV CHANNEL 1+1, THE PROGRAM “PRAVO NA VLADU”)

The article analyzes the talk show as a genre of mass culture. It is considered as a multifaceted means for filling the television broadcast, multifunctional aspect of mass and 38 interpersonal communication. The article analyzes the “Pravo na vladu”, in which you can trace observance of the principle of objectivity. The advantages and disadvantages of the talk show are highlighted. This study focuses attention to the fact that the main principles on which talk shows are being built, It is truth and reality of what you are talking about.