tourism competitiveness index.

TOURISM INDUSTRY IN UKRAINE: PROSPECTIVE DIRECTIONS AND CHALLENGES OF MODERNITY

The article reveals the meaning of "tourism" and presents the classification of its varieties. The tourist flows and tourism competitiveness index of Ukraine are analyzed in this research.  The most attractive types of modern tourism and its issues are considered by the authors. The main obstacles of the tourist business in Ukraine and possible ways how to solve them are outlined. Much attention is paid to the essential types of tourism activities that contribute to its further development and characterize the problems of modern tourism in Ukraine.