tourism enterprises development; innovative development; effective management; innovative management; activity of tourism enterprises; modern management concepts.

MODERN DIRECTIONS OF TOURISM ENTERPRISES DEVELOPMENT IN UKRAINE

The modern areas of enterprise development in the tourist industry are considered in this article. Nowadays it is important to take into account the new challenges of the new millennium, features of resource use, implementation of e-business in tourism, investment and innovation management, modern management concepts. The authors attempted to summarize the factors influencing the modern tourism enterprises development, to substantiate certain conclusions, which should help improve the situation in tourism.