Specificity of the Formation of a Strategy for the Development of National Road Carriers
The development of road transport enterprises is in the interests of many shareholders, so the studying of theoretical, methodological and applied aspects of strategy formation is extremely important. The aim of the article is to study the general macroeconomic trends on the Freight market and systematize theoretical approaches in the context of identifying specific industry strategies. The methodological basis is a quantitative and qualitative analysis of the strategic opportunities of motor transport enterprises.