ваємодія у інноваціях

CHANGING THE PARADIGM OF THE INNOVATION PROCESS ON THE BASIS OF INTERACTION

The article substantiates the expediency of revising and changing the paradigm of the innovation process based on the priority of the component interaction. The need for such a revision is driven by the acceleration of globalization processes, the change in the concept of partnership in innovation, the transformation of the principles of meeting consumer demands and the creation of new consumer value.