young consumers

Paper presents analysis of selected correlates of smart shopping attitude among young consumers. Smart shopping has been characterized with identification of its sub-dimensions on the base of own survey data. Explanatory variables used to explain intensity of smart shopping attitude and behavior were gender, own income and set of consumer decision-making styles with second-order shopping orientations derived from them.

This text aims to present the general characteristics of the Internet and social media in Poland and Germany, taking into account the group of young consumers. Background to this observation are the characteristic of young consumers, in particular their role in the market. The purpose of the authors is also to show the role played by the Internet and social media in the market of young consumers.