Smart shopping as consumer orientation and its selected correlates – empirical investigation

Автори: 
Mącik R., Nalewajek M.

Paper presents analysis of selected correlates of smart shopping attitude among young consumers. Smart shopping has been characterized with identification of its sub-dimensions on the base of own survey data. Explanatory variables used to explain intensity of smart shopping attitude and behavior were gender, own income and set of consumer decision-making styles with second-order shopping orientations derived from them.