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Alcoholic beverage producers contribute significantly to state budget revenues. Among these beverages, beer holds a substantial share, often serving as a vital aspect of social interaction. To stimulate demand, beer producers engage in proactive marketing strategies. This article aims to examine current trends in the Ukrainian beer market, analyze the social media activities of major producers, and propose strategies for their enhancement.

Over the course of two years of full-scale war, numerous studies demonstrate that a portion of Ukraine’s population still maintains an interest in Russian-language musical products. This has a particularly negative impact on the consciousness of such citizens and supports the armed aggression of the Russian Federation. Through the monetization of music streaming on various platforms, funds flow into Russia’s budget, which it then uses to purchase weapons for its war against Ukraine. Music is enjoyed by different generations of people, regardless of age, status, or nationality.

In this scientific research, attention is paid to the functioning of the Ukrainian and Polish blogospheres.The popular science blogs of those blogospheres with the widest audience are considered. The problem is urgent, since blogs on various platforms are not only informative or entertaining, but also educational.It is already possible to receive educational, scientific and cognitive information from blogs. In fact, popular science blogs function as a relatively free educational resource that operates parallel to government and commercial institutions.

The Internet is a multi-faceted mass medium that creates a lot of various new forms of communication. The World Wide Web gives vast opportunities to any user who is at least a little capable of searching and using the information. This inevitably leads to the fact that nowadays, in order to be a thought leader and have prestige among the audience, which was previously owned by the authors, and thereafter by the journalists, it is sufficient to be able to use a smart phone or a computer as well as have a desire to produce the information product.