журналіст

COMMUNICATIVE POTENTIAL OF THE PARTICLE “MOVLYAV” IN CONTEMPORARY UKRAINIAN ONLINE MEDIA TEXTS

The relevance of the study is determined by the need to find the means of achieving “multi-voice” media text that are optimal for the implementation of the journalist's communicative tasks; one of such tools is the particle movlyav. The article aims to investigate the communicative potential of the the particle movlyav in modern online media texts in the Ukrainian language, the task is to identify the functions of the particle movlyav, the emotional and evaluative load which it gives to the text.

THEORETICAL JUSTIFICATION PROBLEMS OF ORBITAL MASS MEDIA

Modern media not only (such as radio, newspapers, television or online journalism), but also the full range of media (e.g. theater, music, exhibitions, cinema, drama, opera, visual arts etc.) promote narrative – interpretive both the journalist and the audience the contexts of the realities referred to in the journalistic presentation. But with the introduction of holistic systems of ideologically united mass media, the narrative is no longer characterized by the temporality or length of interpretations.