The article examines modern trends and technological approaches to the production of gift packaging using laser processing. In the context of growing demand for environmentally friendly, aesthetic and functional packaging, laser technologies are considered as a promising solution that combines high accuracy, versatility and minimal environmental footprint. The transformation of the role of packaging from information and protective to marketing and communication is outlined, and the impact of modern consumer demands, market globalization and environmental requirements on the development of the industry is analyzed.
Particular attention is paid to the souvenir and gift packaging segment, which is characterized by specific aesthetic functions, which, in turn, leads to the frequent use of materials that are difficult to recycle. Against this background, laser processing demonstrates a number of advantages: the ability to work with a wide range of materials (recycled cardboard, plywood, acrylic, textiles), reducing waste, ensuring personalization (personal inscriptions, logos), implementing complex design solutions without the use of additional dyes and adhesives.
The classifi of lasers by type of active medium, wavelength, operating mode and hazard level is systematized. Recommendations are provided for choosing the type of laser depending on the material, functional purpose of the packaging and desired processing parameters. In particular, CO lasers with a power of 40–100 W are identifi as optimal for the manufacture of gift packaging from paper, cardboard, wood and acrylic.
The importance of software, environmental requirements, ventilation systems and equipment certifi is emphasized. The emphasis is on the economic feasibility of laser technology for smallscale production, which is especially relevant for small businesses and creative studios. Prospects for further research related to the optimization of processing parameters and the introduction of new environmentally friendly materials are outlined.
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