Systematisation and Description of the Content of Recommendations to Speed Up Website Loading

The article focuses on the importance of website loading speed. It states that the faster the loading time of web pages, the better the conversion, search engine rankings can be, etc. It is noted that waiting for a website to load can lead to a negative user experience, which reduces trust, leads to a loss of reputation, lower search engine ran­ kings, reduced profits, etc. Based on the analysis and our practical experience in website development, we have systematised recommendations by category and provided practi- cal advice on how to speed up website loading. The article contains a description of the content of the proposed recommendations.
The developed recommendations are used when teaching students majoring in ‘Publishing and Printing’ the process of website development based on CMS within the following academic disciplines: ‘Web technologies’, ‘Web technologies Basics’, ‘De- sign and development of web systems’, ‘Web analytics and search engine optimisation’ (Kharkiv National University of Radio Electronics) and ‘Content management systems (CMS)’ (Simon Kuznets Kharkiv National University of Economics). The material in this article can also be considered a source of information for website developers wor­ king on speeding up their loading times.