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Interactive packaging represents a promising direction in the development of the packaging industry, enabling consumers to obtain significantly more information about products and their manufacturers, providing additional properties to goods, attracting consumer attention, and encouraging better interaction with information. Interactive packaging serves as an economically efficient method for analysing consumer behaviour, as manufacturers can receive feedback from customers for prompt problem resolution, quality improvement, and overall brand loyalty enhancement.

The article focuses on the importance of website loading speed. It states that the faster the loading time of web pages, the better the conversion, search engine rankings can be, etc. It is noted that waiting for a website to load can lead to a negative user experience, which reduces trust, leads to a loss of reputation, lower search engine rankings, reduced profits, etc. Based on the analysis and our practical experience in website development, we have systematised recommendations by category and provided practical advice on how to speed up website loading.

The goal of the research of the qualification thesis is the development of an intelligent information system of the educational centre using the Python programming language and the Django framework, the SQLite database system, and the chatbot with artificial intelligence ChatGPT. The developed system should facilitate the interaction of different types of users with learning/training centres in order to acquire new necessary skills. As you know, from now on every day more and more educational centres are opening, which provide their services for the study of this or that ability.

Formulation of the problem. The year 2020 convinced the whole world that the Internet is one of the best channels for transmitting information, selling goods and providing services, because thanks to its use, a certain part of businesses avoided bankruptcy, and some companies were able to increase sales and, most importantly, meet the needs of almost all spheres of life in society in crisis conditions.

The article deals with the dynamics of online fundraising in Ukrainian non-profit organizations, analyzes its tools and features, describes the main tendencies in using online technologies, examines new formats, opportunities, effective tools for the development of non-profit sector and identifies processes,that are necessary for effective functioning of non-profit organizations in context of digitalization due to the transition to online format. The world experience of various models regarding the application and use of online technologies is analyzed.

The industry of metal-plastic window structures is quite developed: this product is popular in many countries of the world. In Ukraine, the window market is growing relatively slowly compared to previous years, by 2019 and the beginning of the coronavirus pandemic, there was a market growth of 5-7%. The growth rate and development of the market depend significantly on the dynamics of con- struction, which is negatively affected by the bureaucratization of the process of obtaining permits (for construction or reconstruction).

The article examines the state of the Internet representation of medical personnel public organizations in the context of the regions of Ukraine. In particular, the reflection of the activities of such public organizations on the official sites of regional health care departments and/or regional state administrations is analyzed. The activities of the public association “Lviv Regional Association of Medical Sisters” (NGO “LOAMS”) as a typical representative of such organizations are considered in more detail.

The rapid development of digital communication technologies, the spread of Internet access to the population, the growing number of smartphones, increasing the number of social network users and other factors are the reason for the sharp growth of online operations and services in recent years. In 2020, the Covid-19 epidemic was added to this list of factors, creating an additional impetus for the growth of online business. This situation causes significant changes in the implementation of marketing activities by enterprises.