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  4. Analysis of Types of Blockchain Technologies in the Publishing Industry

Analysis of Types of Blockchain Technologies in the Publishing Industry

КК.
2025;
Volume 48, Number 2
: pp. 38 - 45
https://doi.org/10.32403/2411-3611-2025-2-48-38-45
Authors:
  1. M. M. Havenko
  2. M. T. Labetska
1
Lviv Polytechnic National University Institute of Printing Art and Media Technologies
2
Lviv Polytechnic National University Institute of Printing Art and Media Technologies

The article presents a study of blockchain technology applications in the publishing industry, focusing on the analysis of different types of blockchain networks and their practical implementation. Four main types of blockchain are examined in detail: pub­lic, private, consortium, and hybrid networks, with their characteristics, advantages, and limitations defined in the context of publishing applications. Specific examples of successful blockchain platforms are analyzed: Kodak KODAKOne for image copyright protection using artificial intelligence for piracy monitoring; Publica as a decentralized platform for book publishing with the capability to conduct Book ICOs and tokenize creative assets; Po.et for creating immutable timestamps and proving authorship based on Bitcoin blockchain; Orvium for transforming scientific publishing through trans­parent peer review systems and open access to research. Each platform demonstrates unique approaches to solving problems in the traditional publishing industry.
The conducted SWOT analysis revealed significant advantages of blockchain. The research demonstrates that blockchain technologies can fundamentally transform the publishing industry, but successful implementation requires a phased approach, star­ting with the most critical problems—copyright registration and royalty automation. The development of international standards to ensure interoperability between different blockchain platforms, integration with artificial intelligence technologies to strengthen intellectual property protection, and the creation of publisher consortia for shared use of blockchain infrastructure are recommended. Promising directions include developing hybrid solutions that combine blockchain advantages with traditional systems, creating educational programs to enhance the industry’s technological literacy, and active participation in shaping regulatory frameworks for blockchain applications in publishing.

blockchain
publishing industry
copyright protection
smart contracts
tokenization
decentralized platforms
intellectual property
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