Abstract. The study of identity, in general, causes an assessment of appropriateness in various cultural spheres. For many scientists, the related problems of recognizing its markers have gained due significance. However, Ukrainian identity itself has not always been objectively disclosed. This is related to the manipulative practices and technologies of Russian pseudoscience. The article discusses a sign that expresses the peculiarities of lexical usage in the national language. Specifically, it focuses on words—markers—that carry diminutive meanings, the semantics of which are connected to the expression of communication.The emotional and expressive nuances of speech convey the individual characteristics of a person's speech development, often reflecting the tragic events in their life or their joyful life experiences. Various genres of media narratives and artistic works (including political views and motives, journalistic pieces, epic works of spoken word artists, songs, and their analogues) are taken into account.Attention is drawn to the methodological role of diminutives in the philosophical understanding of the axiological values and spirituality of the bearers of such markers, as well as their anthropological nature and spontaneous thought processes in the mental dimension of Ukrainians. The textual samples used for analysis are well-known works from classical Ukrainian culture (T. Shevchenko, P. Chubynskyi, G. Kvitka-Osnov’yanenko, I. Kotlyarevskyi, etc.). The use of diminutives by individuals who express sympathy for the fate of Ukraine, their relatives, and loved ones confirms the particular significance of national identity. This identity is embodied in binary forms—good and evil—that are inherent in the spiritual essence and inner world of the Ukrainian people.
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